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Bob Bly’s “Copywriter’s Roughs” Instant Clip Art Kit

Dozens of ready-to-use “copywriter’s roughs” for virtually any copywriting assignment – yours for less than 62 cents each – in a convenient Microsoft Word file for quick cut-and-paste into your own documents.

About Bob Bly

bob bly

Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $600,000 a year from his freelance copywriting, and became a self-made multi-millionaire while still in his 30s.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, IBM, Intuit, and AlliedSignal.

Bob is the author of over 70 books including The Copywriter’s Handbook (Henry Holt) and Business-to-Business Direct Marketing (NTC Business Books).

He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer’s Digest, and Amtrak Express.

Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer.

What they say about Bob Bly's copy and counsel

"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
—Jim Romano, DataForceOne

"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
—Aaron Griffith, The Griffith

"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
—William McElleney, IBM

"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
—Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

"Bob...your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
—John A. Fallone, IT Group International

"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow."
—Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
—Michael Manoussos, Manhole Barrier Systems

"Great white paper! I’m in favor of the entire submission. Please congratulate Bob on a great effort."
—Michael C. Howard, Chasm Recovery

"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
—Brian Kurtz, Boardroom

"You did an excellent job. It's been a pleasure working with you on this project."
—Edward Brunet, Decatur Professional Development, LLC

"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
—Chris Pickering, MeritDirect

"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
—Don Libey, Libey Incorporated

"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
—Don Libey, Libey Incorporated

"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
—Craig Simpson, Ken Roberts Company

"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
—Alejandra P. Bigai, Romanicos Chocolate

"Thanks again for a great job."
—Davis Ross, Ross Advertising

"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
—DP Jovine, Tycoon Research

"Great job – I’m always amazed at how you can boil the complex down into simple terms. It flows very well."
—Kyle Hodgens, Capital Financial Media

"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
—Sau Hyoung Pak, Big Machine

"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
—Joshua Andrews, Health Solutions, LLC

"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
—David Galland, Casey Research

"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
—Alice Wessendorf, Agora Health Book

"I show off the work that we did on lead generation for negotiation -- as well as the conversion program from HMCL -- as big successes."
—Paul Szymanski, Harvard Business School Publishing

"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
—Ingrid Boney, II

"Thanks, Bob! You are awesome to work with."
—Matt Morsa, Stock Secrets, Inc.

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
—Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project...."
—Nick Roumi, Pacific Coast Funding

Dear Copywriter:

You’re a copywriter. Not a graphic designer.

So your clients don’t expect you to be a desktop publishing whiz – or give them final design or camera-ready art. Their graphic artist does that.

But does that mean you have no say in … and no responsibility for … the look of your promotion and how your copy is laid out?

Quite the contrary: the standard practice today is for copywriters to include a rough drawing of how they want the layout to look – and indicate where their copy fits into the design.

We call this copywriter-created rough layout a “copywriter’s rough.” And you are expected to include a copywriter’s rough today with every copy job you turn in.

Does that concern you because you don’t know how to create a proper copywriter’s rough? If so, you can relax -- and stop worrying.

That’s because I’ve assembled a portfolio of dozens of professionally drawn copywriter’s roughs for just about any copywriting assignment you’re likely to handle – from landing pages and Web sites, to sales letters and space ads.

With this electronic portfolio in hand, you can instantly give your clients professional-looking copywriter’s roughs. They’re easy to clip and paste right into your copy manuscript – even if you can’t draw a straight line!

Best of all, you can download my full collection of ready-to-use copywriter’s roughs in minutes – risk-free and without obligation -- when you click below now:

NEW! A massive swipe file of
ready-to-use copywriter’s roughs

In the good old days “B.C.” (before computers), we had to draw our copywriter’s roughs with a pencil -- by hand.

I hated doing that, because I can’t draw a straight line – and my roughs always looked terrible.

We also had to mail or FedEx our original pencil sketches to the client with our copy … which meant we had to draw new roughs for every job.

When the PC came along, I realized that the roughs for many of my projects looked basically the same.

After all, a sales letter is a sales letter … and an ad is an ad.

So I gave the faded photocopies of the dozens of copywriter’s roughs I had drawn over the years to my desktop designer.

Under my supervision, he carefully redrew the best ones in Word.

For example, here’s a sample layout. It’s for an illustrated sales letter in which the free bonus report is pictured prominently on the first page of the letter; call-outs to the left of the illustration highlight the valuable contents of the freebie:



After my artist refinished drawing all my roughs to my exact specifications, I stored them as Word files in a subdirectory on my PC.

Whenever I needed a rough, I’d go to the subdirectory and find the drawing I needed.

In many cases, I would cut and paste it without changes into my new copy manuscript.

And since the drawings were now in Word instead of pencil, I could modify any rough in minutes – rather than spend an hour or so redrawing an entire layout just to make a few small changes.

As you can see, I did not develop these roughs in a hurried afternoon just to make money selling them to you as an e-book.

I created them as I needed them during my 25 years as a full-time freelance copywriter – and used them in a freelance copywriting business that has grossed, so far, many millions of dollars in revenues. And now they are yours for the taking, for just pennies apiece.

Copywriters ask me to share these
Layouts with them almost every single day!

Rarely does a day go by when I don’t get at least one e-mail or phone call from a copywriter who wants to see the rough layouts I use for sales letters, home pages, and every other kind of marketing document.

Now, in The Copywriter’s Roughs Clip Art Kit, you get a complete collection of every copywriter’s rough I’ve used to illustrate millions of dollars worth of copywriting projects over the past quarter of a century.

You’ll find not only great copywriter’s roughs for every assignment. But also layouts revealing new marketing methods and promotion ideas you can offer to your clients for even bigger fees!


  • The penny letter – attaching a penny to your letter is an old trick invented by Reader’s Digest. Even today it’s a real response-booster. And it only increases your costs a measly $10 or so per thousand pieces mailed. Just use the layout on page 57.
  • “Urgent envelopes” – another proven trick: make your outer envelope look like a priority express letter, overnight courier package, telegram, or other urgent format. It never fails to lift response. Page 60.
  • 2-column landing page – two-column landing pages often out-pull conventional one-column landing pages. Here’s the template I’ve used in dozens of highly profitable landing pages with high conversion rates. Page 22.
  • Oversize postcards – the client asks you to write an oversize postcard. Here’s a simple and straightforward layout that works great. Page 68.
  • Illustrated letters – I beat several long-running controls for a major publisher simply by showing a picture of the premium on the first page of my sales letter. Give this layout to your client and watch the orders come pouring in. Page 26.
  • Slim jim brochure – ever have trouble explaining where the copy goes on each panel in a tri-fold brochure? Key your copy to the layout on page 12 and everything will be clear.
  • Home page design – you’re writing a home page. How much copy do you need? Where does it go? What will the page layout look like? Answer on page 53.
  • Order form with tear-off stub – another great sales idea: add a tear-off stub to your order form. The buyer can use it as a receipt of purchase. Or, it can show the premium. Page 18.
  • Tri-fold self-mailer – the simplest self-mailer is made by folding an 8 ½ X 11-inch sheet of paper twice and perforating the bottom third to use as the business reply card. And here’s how the layout should look. Page 48.
  • Illustrated HTML e-mail – you’re used to writing text e-mails in linear fashion, but your new client uses HTML e-mails. Here’s a layout your copy can fit that takes advantage of HTML’s greater design flexibility. Page 23.
  • Cover wrap – a publishing client asks if you can write a “cover wrap.” Just cut and paste this layout into your copy document, and write your copy to fit these four sections. Page 36.
  • Press clippings flier – your client has gotten a lot of good PR. He asks if you can use the clips as part of his DM package. Here’s how to lay them out as a montage in a powerful insert sheet. Page 40.
  • Invoice-style order form – you’ve seen those 8 ½ X 11” order forms that look like a product invoice. Here’s a ready-to-go layout for creating your own. Page 45.
  • Plus: sources for clip cart ... cartoons ... stock photography ... illustrations ... and more....

“That is a great product. I may not live long enough to use even half of the best!” --Susan Coursey

What will my Copywriter’s Roughs cost you?

If I added up all the hours spent creating the copywriters roughs in this kit, it’s easily 60 hours of my time sketching out the roughs in pencil ... and at least that much time for my layout artist to carefully redraw each of my crude layouts in clean Word diagrams.

At my current hourly rate of $500, you’d have to pay me $30,000 to create this collection of more than five dozen copywriter’s roughs.

But this electronic portfolio of my best copywriter’s roughs won’t cost you $30,000 ... or $500 ... or even $100.

Instead, The Copywriter’s Roughs Clip Art Kit is just $39 – less than I charge for just 5 minutes of my time!

It’s available to you immediately for instant download – no waiting or shipping costs. And it’s an unlocked file, which makes cutting and pasting these drawings into your own documents a snap.

As a licensed purchaser, you get the e-book as well as unlimited rights to use all of the layouts “as is” -- or customize them to fit your own copywriting business. It’s your choice.

Our 100% iron-clad guarantee of satisfaction

I totally guarantee your satisfaction with this clip art kit.

If you don’t agree that The Copywriter’s Roughs Clip Art Kit can save you hours of valuable time in preparing copywriters roughs for your clients....

Or you are not 100% satisfied for any other reason ... or for no reason at all ... just let me know within 90 days.

I’ll send you a prompt refund of your $39. And you can still keep the e-book with my compliments.

That way, you risk nothing.

So what are you waiting for?

To order The Copywriter’s Roughs Clip Art Kit on a 90-day risk-free trial basis, just click here now:


Robert W. Bly, Director
        CTC Publishing

P.S. Order The Copywriter’s Roughs Clip Art Kit today and get a FREE 50-page Bonus Report, 17 Secrets of the World’s Top Marketing Pros (list price: $29).

In it, you’ll discover:

  • The second-most powerful word in direct marketing … and how it helped one marketer increase sales a staggering 900%. Page 8.
  • Should you tell prospects about product flaws in your copy? The answer may surprise you. Page 21.
  • What F. Scott Fitzgerald can teach you about getting free publicity by being argumentative. Page 40.
  • 3 things you must know about mailing lists before you do direct mail. Page 14.
  • How to double your inquiries with a “bait piece.” Page 3.
  • And more....

To order The Copywriter’s Roughs Clip Art Kit for a no-risk 90-day inspection … and get your FREE Bonus Report … just click here now: